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5 Technologies Shaping the Future of Marketing
Joe Buhler Marketing, Mobile, Social 0
“Predicting the future is a tricky business, but it’s essential to look to the future as often as possible, in order to understand the opportunities and threats that we’ll be dealing with tomorrow.” Predicting the future is a tricky business, but it’s essential to look to the future as often as possible, in order to […]
What brands need to know about Snapchat Spectacles
Joe Buhler Marketing, Mobile, Social 0
“Snapchat is getting into the hardware game. On Friday, the company unveiled Spectacles, a pair of sunglasses that comes equipped with a video camera that records clips, or Snaps, of up to 10 seconds.” Snapchat is getting into the hardware game. On Friday, the company unveiled Spectacles, a pair of sunglasses that comes equipped with a video […]
Winners & Losers: Amazon Eats Everything
Joe Buhler Marketing, Mobile, Social 0
They are getting involved in new businesses and industries as a disrupter and that will change the game for many of the incumbents.
Digital Devices Now Influence the Majority of US In-Store Sales
Joe Buhler Marketing, Mobile, Social 0
“Digital devices – or rather their use by US shoppers – now influence a majority (56%) of US in-store sales, up from 49% last year, according to the latest digital influence study from Deloitte. Digital’s influence on in-store sales has quadruped since 2013, per the study.” Digital devices – or rather their use by US […]
The customer experience revolution requires advertising with purpose
Joe Buhler Marketing, Mobile, Social fb 0
“Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’. The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles.” Whether you are in marketing and advertising or product design and management, it is impossible to avoid the […]
How Apple’s iOS 10 Enables Location Marketing On-Demand
Joe Buhler Marketing, Mobile, Social fb 0
“The release of Apple iOS 10 is more than a software update. iOS 10 is a reminder of why brands need to adapt to the on-demand economy to succeed with location marketing. Apple has unleashed a slew of features with iOS 10, such as the ability to transcribe phone messages automatically.” The release of Apple […]
Smartphones Take Over Paid Search
Joe Buhler Marketing, Social buffer 0
“The smartphone continues to eat away at desktop’s share of search clicks, at least for paid ads placed on Google.” View More
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